Comprehensive employer branding for Mediahuis
Mediahuis is a leading, internationally active media group with strong news and media brands in Belgium, the Netherlands, Ireland, Luxembourg and Germany. The company reaches 10 million people every day with reliable journalism, and also offers a broad portfolio of digital platforms and recruitment solutions that connect users with relevant information, services and opportunities.
Industry
MediaServices
Development Employer brandingInfo
Mediahuis was looking for a strong new digital partner. Together, we are stepping up our efforts to develop future-proof digital platforms, with a strong focus on user-friendliness, conversion and brand experience. Read more here.
The challenge
Mediahuis is a large organisation with strong news brands, various departments and a wide range of roles. The challenge was to translate this broad spectrum into a user-friendly HR website in a clear, human and appealing way. Not a dry job board, but a space that inspires, informs and convinces candidates to apply.
The result
We built a new HR website that goes far beyond a traditional job board. The website brings together job vacancies, departments, employee stories and practical application information into a single, compelling employer branding experience. This allows candidates to get to know Mediahuis not only through its current vacancies, but also through the people, brands and teams behind the organisation. By focusing on the full candidate experience, we have established a strong digital employer brand.
An employer branding experience that feels right
At Mediahuis, creativity and talent come together, and you can feel it – even online. From your first encounter with Mediahuis right through to the moment after you’ve applied: every step is clear, welcoming and inspiring.
With new guidelines for the digital brand identity, a clear user experience and dynamic job pages, we’ve brought structure to the job listings and consistently reinforced Mediahuis’s story as an employer.
We also overhauled the copywriting. We developed a tone of voice that perfectly suits Mediahuis and applied it consistently throughout the website. This ensures that not only does the overall picture come together, but every detail is spot on too.
Smart support for HR
Behind the scenes, we linked the website to HROffice, ensuring that job listings are kept up to date seamlessly and that there is no need for duplication of effort. This frees up time for what really matters: finding new colleagues! With a custom job alert and email template, Mediahuis can also reach out to candidates whenever relevant vacancies appear. This means the website isn’t just a strong showcase, but also a practical tool for the HR team.
8 employee testimonial videos
To bring Mediahuis to life as an employer, we used photography and video that are entirely on-brand. No generic imagery, but recognisable content that puts the people behind Mediahuis centre stage.
A strong, cohesive whole comprising several testimonial videos to give the departments greater visibility. After all, how do you make jobs such as Service Desk Agent, Solutions Owner and Head of Podcasts less abstract? By letting the employees speak for themselves!
Spotlight on the news brands, the beating heart of Mediahuis – employer branding video
What is a typical day like at the news brands? Through a compelling employer branding video, we give viewers a glimpse behind the scenes at De Standaard, Nieuwsblad / De Gentenaar, Gazet van Antwerpen and Het Belang van Limburg. Armed with a clear vision, a script and an enthusiastic crew, we went on location and produced a result that serves as a superb showcase for Mediahuis’s news brands.
A good job site not only helps candidates search for roles, but also makes it easier for them to choose. That’s why we highlighted the various departments, clearly outlined the application process and added an FAQ page.
This means candidates get answers to their questions more quickly, making the step towards applying easier. In this way, you inspire talent to work in the media without losing your unique brand identity.
Why choose custom development?
A strong employer brand deserves a digital platform that is just as strong. That’s why we don’t build off-the-shelf ‘careers’ websites, but bespoke solutions that are fully tailored to your organisation’s needs.
No limitations of a standard platform, but a user-friendly candidate journey, smart integrations with existing HR systems and a platform that grows with your organisation. This makes employer branding not only visible, but also measurable and scalable.
Give your employer branding the digital foundation it deserves.
