PAL-V
PAL-V, the world's first flying car, is at an advanced stage of development. Are you ready for the next adventure? Interested parties can now sign up for the full experience at the head office in Raamsdonksveer. But how do you generate sign-ups for a high-end product with a very specific target group? We run successful campaigns on Facebook, Instagram and LinkedIn for PAL-V to reach this very specific target group via social media!
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MarketingInfo
PAL-V, the world's first flying car, is at an advanced stage of development. Are you ready for the next adventure? Interested parties can now sign up for the full experience at the head office in Raamsdonksveer. But how do you generate sign-ups for a high-end product with a very specific target group? We run successful campaigns on Facebook, Instagram and LinkedIn for PAL-V to reach this very specific target group via social media!
Our approach
With our experience in the superyacht industry, we set up various campaigns for PAL-V to attract the attention of a very exclusive and wealthy target group. Think of a uniquely designed target group consisting of owners of yachts and exclusive car brands. We start our funnel by announcing the advanced stage of the PAL-V, where people can sign up for the experience. The goal of this campaign is to boost awareness and traffic to the website. The next step is to get the target group to take action. The subsequent campaigns use advertisements with a striking call-to-action to encourage people to sign up. As a final step, visitors to the website who have not yet taken action are shown another reminder to sign up.
The result
Thanks to the targeted campaigns, we were able to achieve an extremely low cost per lead of €11. We also managed to reactivate a number of old leads, which even led to a number of reservations for a PAL-V Liberty! And the feedback from PAL-V: pleasantly surprised! All experience days are planned for the coming month(s) and PAL-V will be able to welcome the registered participants.
